Candidates Are Learning About Your Creative Standards During the Interview
Creative candidates learn what a team values from its questions. An interview can help both sides picture how they would work together.
Define the Job Before the Search Begins
A thoughtful creative search begins with the work itself: the priorities, responsibilities, and decisions one person can realistically own.
Give The Manager Room to Lead the Work
A creative director's leadership is easier to assess when the team has a current brief, clear decisions, and room to develop the work.